As a business owner, you’re always being told that you need a strong brand identity and the first step to defining it, is to create a logo. Logos are the face of your company, and the heart of visual branding. Your business has the power to create instant recognition among your audience with one image…
Now that we know what to keep in mind while creating our logo let’s talk about the different types of logos that are out there. Some people will say that there are 5 types of logo others will say that they are 7 or 9, but we are going to divide it in only 3…
By now you have heard about the COVID-19 pandemic. Unfortunately, it has caused the global stock markets to crash which means as a business (or even a marketer) you will be affected. The Coronavirus is impacting consumer mobility, shifts in media consumption habits, supply chains, such as shortages of and concerns over goods manufactured in…
About 97% of consumers actively seek out local businesses and products online before making a purchase decision. If there was any doubt about marketing online before, right now is the time! Over half of America’s population, 67%, shop online. Even if we go back to like how things were before, there is going to be…
Two-thirds of Facebook users claim to visit a local business’ Facebook Page at least once a week. By now, it should be a no-brainer that mastering Facebook marketing is a must for a brand that hopes to success. This is especially true now given the world’s current circumstances in regards to COVID-19. Within the first…
All about Instagrams and reels for entrepreneurs With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, which have 157 million Instagram users. Nearly 70% of Instagram Users are Under 35 Years Old As of October 2021,…
We always hear from digital marketers, social media gurus & more, that you have to create content a certain way or or post at this hour because of the constantly changing “algorithm”. But what is “The Algorithm”? An algorithm is a set of instructions for solving a problem or accomplishing a task. For Instagram it…
Let’s show show the basics of how to create an Instagram reel Select “Reels” at the bottom of the instagram camera, or through the reels tab and add new. You will see different tools on the left side of the screen. Audio: You can search pretty much every song from iTunes in here, your saved…