VFW New London Pasta Fazool

At PubliCreatives, one of our favorite parts of working with local businesses is getting to capture the moments that happen outside of the everyday work.

This time, our client James Salls Roofing & Remodeling traded the job site for the kitchen and joined a Pasta Fazool Cook Off at the VFW in New London.

For one day, it was less about roofing, remodeling, decks, and additions and more about good food, friendly competition, and spending time with the community.

A Different Kind of Project

James is usually busy working on homes throughout Eastern Connecticut, but this event gave him the opportunity to step away from the tools for a little while and cook for the people around him.

The cook off brought together local participants, friends, families, and members of the community to enjoy different takes on a classic dish and have a little fun along the way.

There was plenty of pasta fazool, conversation, laughs, and friendly competition throughout the event.

And while everyone may have had their own opinion about which bowl was the best, we will leave the final results where they belong. What mattered most was the community coming together.

Capturing More Than the Work

At PubliCreatives, we believe marketing should show more than just the service a business provides.

People want to know the people behind the business. Events like this give us the opportunity to show another side of the brands we work with.

For James Salls Roofing & Remodeling, that means showing that the company is not only working throughout the local area but is also actively participating in the community it serves. We were happy to be there capturing the event, the food, the people, and some of the moments that made the night memorable.

Why Community Content Matters

Local businesses are built on relationships. A roofing company may be known for the projects it completes, but the people behind that business are also neighbors, friends, customers, and members of the same community.

That is why we always enjoy documenting events like this. It creates content, but more importantly, it tells a real story.

James taking a day to cook for the community says something different than another photo of a finished roof ever could.

Both matter. One shows the quality of the work. The other shows the person behind it.

Supporting Local in New London

New London and Eastern Connecticut have an incredible network of small businesses, local organizations, and community events.

We are always happy when our clients take part in those opportunities, and we are even happier when PubliCreatives gets to help document them.

Thank you to the VFW in New London, everyone who participated in the Pasta Fazool Cook Off, everyone who came out to support the event, and everyone who helped make it a fun day for the community. And of course, thank you to James Salls Roofing & Remodeling for letting us come along and capture another side of the business.